Entourage Newsletter & Blog

Most product/program launches fail NOT because the offer was horrid but because the people who would’ve loved/needed/obsessed over the idea/product/offer didn’t even have the chance to buy in. 😱 After 20+ years in marketing (yup, I’m ancient), it still kills …

3 Ways Any Biz Owner Can Shape Shift Their Next Program/Product Launch Read more »

If writing sales copy for your landing page is the bane of your existence, you’re not the only one. Most business owners’ dread sitting down to start laying out a landing page that will convert. Sales are the transfer of …

7 Hacks for Writing Killer Sales Copy For Your Landing Page Read more »

Okay. So 2020 was the worst year for a lot of companies. Spiraling sales numbers…brick and mortar companies closing their doors after 100 years in business…COUNTLESS failures to launch. It was painful to watch. But here’s the thing. With so …

Business in 2021: Caffeine recommended. PJs welcomed. Big ideas required. Read more »