Meet Entourage

Friends don’t let friends build empires alone.

We named Entourage partly because we adore the HBO series, and mostly because we believe every author and entrepreneur deserves a Vincent Chase–calibre crew along for the ride as they set out to change the world with words.

Books are a business. They need editing, design, production, distribution, strategy, marketing, a launch party or two and, of course, one brilliant idea. You bring the idea. We’ll bring the entourage.

Why We Exist

Writing is a one‑person show. Publishing shouldn’t be.

Whether you’re building a business or putting words on the page, the work can be isolating. It’s just you at your desk for hours on end, with your biggest dreams on the line, wondering whether your ideas are any good, whether you’re throwing spaghetti at the wall to see what sticks, or whether you’re creating something that truly matters.

Entourage was born of the belief that every author and entrepreneur should have someone to call when they need to dream, create, launch or reboot: a team that will answer the call, pour a cup of coffee and dive into the weeds with them until it’s done. We’re writers, editors, designers, marketers and, most of all, book lovers, on a mission to help authors publish work they’re proud of.

01

Story & Editing

Editing that protects the heart of your story and cuts the fluff.

02

Design & Layout

Covers and interiors made to shine on a shelf, a screen or a coffee table.

03

Publishing

Production and distribution, handled with care from manuscript to market.

04

Marketing & Launch

Media, events and launch nights that get your book into readers’ hands.

The Team

Your entourage.

Jennifer Goulden, co-founder and editor of Entourage Media
Jennifer Goulden
Co-Founder & Editor

“She is the editor everyone loves to hate, thanks to her ruthless, flawless editing!”Crystal Adair-Bening, New York Times bestselling ghostwriter

Jenn spends her days with inspiring authors and entrepreneurs whose stories and lessons the world deserves to read. She approaches every book as a creative project, a business to be launched and a legacy to be built.

Her passion is making sure every story has a heart, reads well (tight, fluff-free writing) and is marketed and launched in a way that makes readers proud to buy it, read it and share it. She’s the one riding shotgun on your ride-or-die team.

Backstory

Jenn’s background spans events, publishing, media, marketing and business development. She has built companies that generated millions in sales and others that simply generated joy, and she’s equally proud of both. Along the way she has helped launch franchise locations, coached business owners through their first marketing plans, created niche trade shows, published magazines and review platforms, and mentored countless entrepreneurs in the art of being seen and heard.

After selling her publishing and events business of 17 years, Jenn “retired” just in time for a global pandemic. The plan lasted about nine seconds and one ill-fated encounter with a horse. (Girl meets horse. Girl falls off horse. You get the picture.) While she recovered, she was drawn back to what she loves most: publishing, storytelling and the business of words. It felt less like starting something new and more like coming home. This time, she wasn’t building an empire with an exit plan. Entourage is for keeps.

Chris Arnold
Chris Arnold
Co-Founder · Proofreading, Layout & Audiobooks

Chris Arnold, BEd, Hons. BMus, is Jenn’s partner in life and in business. With 20 years of vocal recording experience, he’s also our in-house audiobook recording expert. His zone of genius: proofreading, book layout, mastering software (thanks to an honours diploma in Video Game Design & Development), building ridiculously analytical spreadsheets for our test-and-measure work, and carrying a great many heavy boxes of books. He’s also everyone’s favourite beta reader.

Backstory

Chris brings a background in systems, technical writing and coding to Entourage, along with a creative streak in music and design. When he isn’t laying out or proofreading a book, he’s probably directing a singing group or performing on stage.

Peyton McDavitt
Peyton McDavitt
Story Consultant

A former actress and entrepreneur, Peyton found her purpose when she went from reciting scripts for the camera to writing them. She’s a brilliant editor, screenwriter and producer, and as our in-house story consultant she brings that expertise to every project, getting scripts and stories into shape for sales, development deals and publishing deals.

Backstory

Early in her career, Peyton earned a place in the New York Television Festival and won a development deal with Lifetime/A&E. She has written for the Guys Choice Awards for Spike/Sony, YouTube Red, Facebook TV and Medinah, one of the first scripted shows to come out of the Arab world, for which she moved to the Middle East for a time.

She has written several features for the Hallmark Channel, features for Oscar-winning production company Branded Pictures, an animated project with Golden Valley Films and a folk thriller for ARC Entertainment. She was runner-up out of more than 2,000 entries in the ScreenCraft Horror/Thriller competition and a finalist out of more than 1,700 in the ScreenCraft pilot competition; that same pilot earned a nomination for the 2017 WriteHer List. She has been part of a think tank for E! Entertainment, and through her company, The Peyton Press (thepeytonpress.com), she has guided clients to script sales, development deals and publishing deals.

Off the page, she’s a former USA Junior National Team field hockey player, a Division I All-American, a Radcliffe Prize recipient (awarded to Harvard’s top female athlete) and an inductee in the Harvard Varsity Club Hall of Fame.

Jasmine Hromjak
Jasmine Hromjak
Graphic Design

Jasmine is a designer and illustrator who has worked in publishing since 2005. She loves the creative challenge every project brings and puts great care into designs that will shine on a shelf, a screen or a coffee table.

Backstory

For twelve years, Jasmine has been art director for a high-volume, social-justice-focused independent publisher whose books are distributed by Penguin Random House. She brings a world of experience with both independent publishers and one of the Big Five publishing houses.

Crystal Adair-Bening
Crystal Adair-Bening
Copy Queen · Word Magician

Crystal is best known for not being known at all. A sequinned secret weapon, she’s a copywriter and a multiple New York Times bestselling ghostwriter, and she’s often the ghostwriter behind Entourage projects. When a book comes from Crystal, we know we’re in for an exciting ride.

Backstory

With a background in live events, marketing, PR and media, Crystal teaches copywriting strategy built on real-world proof and practice rather than theory (wordmagiccopywriting.com). When she isn’t writing (so, about 2.2 seconds a day), you’ll find her chilling with her sweet pup, off on an awe-inspiring adventure with her dimples-for-days husband, or jet-setting around the globe, writing and creating for her clients.

Work With Us

Ready to meet your entourage?

Whether you have a finished manuscript, a draft in progress or one brilliant idea, we’d love to hear about it.

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