WRITERS’ ROOM: FOR AND ABOUT AUTHORS
JUNE 28, 2023 | Even the best books have to have an ending, and today, I find myself finishing one of my favourites as I part ways with Life to Paper Publishing. 🙏💕 During my partnership with LTP, I have
You can live without modern plumbing. Just a month ago, I would’ve said um, hell no I can’t! And theeeen, I did so for two weeks. For context, the sand point (well) and water pump have given us hell for
I’ve named a lot of things over the years: three kids, two dogs, two cats, a half dozen businesses, several books, countless magazine issues, and easily about a hundred products… But my favourite by far is my company. I named
One of the August ad campaigns I ran for a client was small but mighty. It was too short, yet because it was SO targeted and filled a need within that target, it was very successful, generating a great return
Anyone else feel this way? Maybe it’s because the kids go back to school, or maybe it’s because the trees are starting to change colours, but September (specifically Labour Day Weekend usually) is the real New Year in my books.
AUG 16, 2022 | If you’re looking for motivation, inspiration, and/or a book that’ll bring tears to your eyes more than once (I went through several boxes of Kleenex editing this book!!), Our Yellow Brick Road is a must-read. Its
Q: What age did you start feeling like an adult?! Maybe it’s a serial entrepreneur thing, a neurospicy thing, or the fact that when my Mom passed, I realized how short life really is… but I feel like, even in
Maybe it’s because I am on Day 9 of quarantine (feeling all cooped up and stuffy). Or maybe it’s because now is inevitably when many of us feel that bright and shiny ‘New Year, new everything!!‘ vibe… but I did
Here’s why January 1st is my very favourite business day of the year… You get to start with the dream. Then reverse engineer it into realistic steps you can actually achieve. Followed by a basic outline of manageable steps. And
Putting a price tag on your coaching package or online course can be paralyzing sometimes. There’s a massive amount of pressure to get it right. If you charge too much, you might make no sales. If you charge too little,
Marketing Math for Scaling Sales & Predicting Profits Easy Go-To Marketing Math Formulas for Predicting Profit & Scaling Sales that Work for Every Business When was the last time you launched a new product, idea or course? How did you
When you’re feeling the overwhelm of everything it takes to grow a business and you have a thousand different prices and packages, and not enough sales to pay the bills… FIRST, take a breath. 💨 I promise that the ideas
Video is outperforming all marketing right now. It can drive traffic, drive sales, and create authentic connection between your brand and your audience. If you’re serious about building or growing your business with video, here’s a few video marketing tools,
If you’re lucky, about 5.5% of your followers on Facebook or IG are shown your organic static/image posts. If you have a massive company with lots of followers, the percentage is even smaller. But then, you add video to a
Do you have favourite apps that make your life and biz easier, cheaper and/or more efficient? These are my TOP 5 Apps and Software Suites, and let me tell you, they’re worth every. damn. penny. #1 Zoho One I am
Most product/program launches fail NOT because the offer was horrid but because the people who would’ve loved/needed/obsessed over the idea/product/offer didn’t even have the chance to buy in. 😱 After 20+ years in marketing (yup, I’m ancient), it still kills
If writing sales copy for your landing page is the bane of your existence, you’re not the only one. Most business owners’ dread sitting down to start laying out a landing page that will convert. Sales are the transfer of
