Here’s why January 1st is my very favourite business day of the year…

You get to start with the dream.

Then reverse engineer it into realistic steps you can actually achieve.

Followed by a basic outline of manageable steps.

And now you’ve got a plan for owning the year ahead.

In this example, you can see that when you break down a popular financial milestone into bite size sales, it’s not all that magical anymore. It’s attainable.

$274 per day is actually all it takes to reach the holy grail/success milestone of $100,000 per year. So, what would that look like in reality?

  • For me, that might mean selling one $274 marketing service per day (ie. copywriting for a website, a sales landing page, an email sequence, a video promo reel or ad, etc).
  • For an online store, it might mean 10 product sales worth $27 each (in profit, preferrably).
  • For a coach, it might mean 2 mini-course sales at $134 each

I don’t care how crazy your goal is…

  1. Dream big.
  2. Break it down.
  3. Draw out what it’ll take to get there.
  4. Get to work 🙂

More Marketing Ideas & Launch Tips

Weekly Launch Letters

Wanna geek out with me over ad capaigns, marketing ideas & dreaming big?

On Key

Related Posts

You too can live without modern plumbing

You can live without modern plumbing. Just a month ago, I would’ve said um, hell no I can’t! And theeeen, I did so for two weeks. For context, the sand point (well) and water pump have given us hell for

Ad Test: Two $20 Ads

Last week a client and I ran their test ads to see which targeting approach would work best (and cost the least) before they went bigger with their official ad budget. We opted for two $20 test ads for testing

2 Reasons I Named My Company Entourage

I’ve named a lot of things over the years: three kids, two dogs, two cats, a half dozen businesses, and easily about a hundred products… But my favourite by far is my company. I named my company Entourage for two